The campaign is full of velvet, leather, and hot men. The LOEWE FW23 men’s campaign stars Christen Grey himself, Jamie Dornan, and singer/songwriter Omar Apallo.
The photos feature an array of bags, shoes, and the ever-so-popular Puzzle Fold tote. Dornan and Apollo model the latest JW Anderson looks for LOEWE, the campaign shot by David Sims.
The campaign pays homage to Julien Nguyen– whose work inspired the collection. The collection lacks florals and bright colors, and instead, we are left with alluring deep tones, faded pastels, rich textures, washed-out denim, and the only constant? The Puzzle Fold Tote (which we can’t get enough of).
Jamie Dornan will next star opposite Gal Gadot in the Netflix film Heart of Stone (2023). Omar Apollo was nominated for Best New Artist at the 65th Grammy Awards in 2023.
The Puzzle Tote is the newest member of the signature Puzzle family. This is Jonathan Anderson’s first bag for LOEWE, and boy, did he deliver. A new take on the archive design, the original Origami bag, this bag merges old design with a fresh take that allows the tote to fold flat, yummy.
This Loewe bag is available in medium and mini sizes for women in Black, Warm Desert, Dark Khaki, Bright Ochre, and Sunrise Orange colorways. For men, an oversized large tote, crafted in shiny calf leather and available in Black, Seaside Blue, Umber, and Hunter Green, as well as a brushed suede edition in Peanut.
